Wednesday, 27 May 2015

ONLINE COMPANIES TO REVISIT THEIR PRICING AND QUALITY POLICIES

ONLINE COMPANIES TO REVISIT THEIR PRICING AND QUALITY POLICIES

It has been observed that online buying at times is more expensive than the market. Is it the exploitation of the sentiment and general belief that since there are no middlemen, wholesalers and retailers, the prices offered by online companies are going to be cheap? Also quality at times is horrible, wrong products are sent, description is not clear, inadequate packaging etc.

The response of various people clearly proves this point. I think these companies will force us to start visiting the old traditional markets again unless online companies prove our observation wrong. They are duty-bound to ensure our faith in them.

Online price checking can be made more dynamic and apart from comparing the prices offered by online companies alone they should also be able to guide the public about the price if the same product is purchased from the market.

Though it is very convenient by and large but it is time for online companies to revisit their pricing and quality policies and they must also start guaranteeing lowest price wherever confident.

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